Here’s a list of just some of the powerful advantages you’ll gain from this comprehensive program:

• Profit from the 18 key secrets of Maximum Results Marketing. These are the high-profit, proven "new rules" of marketing you can start using immediately to double your sales and profits.  Once you kick them into gear, you’ll seize so much market share, your competitors won’t know what’s hit them!

• Insider’s secrets for bringing in more new customers than you can possibly handle. For most companies, lead generation is a costly, high risk proposition. You’ll put an end to all that in short order.  Find out how to turn lead generation into a lucrative profit center.  Plus, you get a powerful method for converting up to 300% more of your leads to paying customers.

• The closely guarded secrets for qualifying customers and markets for maximum profits. This is a simple, low-cost system for determining which markets are losers and which are high profit winners. A number of very savvy business people who have used this technique were shocked to find out how little they actually knew about high profit qualifying processes. Some have said this one point alone was the catalyst for the major restructuring of all their direct marketing.

• The secret to making a fortune by developing the ideal promotion  This accurate, inexpensive formula can help you develop obscenely profitable new promotions and campaigns. This sure-fire process guarantees that you kill the dogs and run only with proven winners!

• Gain a 10 minute "make over" strategy that will shoot your sales right off the charts. This ingenious technique called "shifting-the-risk" can result in very real increases of as much as 400% for almost any product or service imaginable.

• Find out precisely how to get all the information you’ll ever need to outwit, out sell, and out profit even your most successful competitors. Discover why dirt-cheap "low-tech" research vastly outperforms complex, time-consuming methods. You’ll find out how to quickly and easily determine the real reasons why people buy from you. And how to use that key information to kick your profits into overdrive.

• Boost your profits with "Opportunity Cycle Selling". Studies have shown that 80% of all customers buy the product they inquire about — but not from the original company they first spoke to. That’s because most companies drop a prospect who isn’t ready to buy right away. If you market this way, you’re missing out on an immense, untapped resource. Opportunity Cycle Selling is a simple, inexpensive way to guide your prospects up the selling ladder from suspect to prospect to a cash paying customer. You’ll be pleasantly surprised by how disarmingly simple and non-intrusive this method is. Your potential in increased profits from this technique alone are truly staggering!

• The horrendous truth about mailing lists. Why most mailing lists are certain to drain the cash out of your bank account. Dirty tricks list brokers like to sucker you into renting deadbeat lists. You’ll discover how to turn all this around and reap enormous profits from normally lukewarm lists. Plus, you’ll find out how to get obscenely wealthy by paying through the nose to rent the most expensive lists on the planet!

• How to avoid this huge financial disaster. WARNING: One seemingly innocent direct marketing situation can flatten your sales and destroy your marketing budget in short order. Learn how to identify it before it happens and avoid it like the plague.

• Discover how to maximize your sales and profits through a Precision Marketing System. The real money in direct marketing comes from simple, turn-key marketing systems you can run over and over to get predictable, highly profitable results. This is one of the least understood aspects of marketing. You’ll gain a complete understanding of how and why these systems produce exceptional profits day in and thy out. Plus, you’ll be able to tap into reports on the performance of the program as it produces automatic profits 24 hours a day — whether you’re in the office, away on vacation, even home asleep!

• Avoid these costly mistakes and make your advertising and marketing tremendously more profitable. Our clients are shown the 13 worst mistakes most companies make when structuring their marketing campaigns. Make sure these mistakes don’t rob you of all the profits to which you’re entitled

• Actually profit from complaints and refunds. Master a simple, fast-acting technique that turns customer complaints and refund requests into big profits for your business.

• The "Maximum Result Power Formula". Most companies don’t go out of business for lack of capital, they go out of business because they don’t understand where the money really is in their market. This proven formula shows where the profits really are and precisely how to tap into them right away

Plus, crucial information on how to "fail successfully". Anyone in direct marketing who tells you they haven’t failed is either an amateur or a liar. The key is to learn from your failures and apply that knowledge to turning out winners.

• How to double your profits in record time with the "4-Step Marketing Turn Around". This has to be the fastest, easiest way to turn any company’s sales around. Or make an already successful company even more profitable. This formula is so simple and foolproof, most business owners can’t believe they never thought of it themselves.

• The single most damaging myth everyone still believes about direct marketing. Huge sums of money are being lost every day in direct marketing. This incredibly dangerous myth can overrun your budget in short order. But if you recognize it and understand a few simple steps for turning it around, the responses are nearly unlimited.

• Double your success rate with this ingenious technique. You’ll get a simple, foolproof way to predetermine whether any ad or sales letter you’re considering using will be a success or failure — before you ever invest a dime in it!

• Win big with this instant cash generator. A simple, five minute change in your advertising copy can result in windfall profits. Once you know exactly how and when to make this change, the sky’s the limit!